Ask yourself, does your website need a refreshed design?
Your website is an important part of your business, it shows customers what you can do for them, a sales tool that is always working for you. Well considered design can help your website be more powerful.
What makes a great website?
If your website has been well designed it will catch the eye of the user, quickly give them all of the information they need and make the experience for them a good one. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing, give them that with a quality website.
It takes potential customers just a few seconds to form an opinion about your website and decide if they will stay or leave. So, your website design, content and user experience are more important than ever, making sure they like what they see.
If your website is accessible to your customers, that means your customers are more accessible to you. A good landing page can help you make direct contact with visitors, improving your overall customer service. Great web designs offer easy to use email forms and make other means of contact readily available. You could also add features like live chats or 24/7 coverage to ensure you’re always there to answer a customer’s question.
“38% of people will stop engaging with a website if the content or layout is unattractive”
– (Source: Adobe)
For one thing, putting time and money into a strong website is one of the few ROIs that can be guaranteed, especially when considering the cost and risk of more conventional advertising campaigns. After the upfront expenses of designing and developing your website, the actual day to day maintenance shouldn’t break the bank.
Your website is a sales tool. If you factor the cost of maintenance and compare that to the salary or commission of a potential salesperson, then investing the right amount of money for a good website is a no brainer.
If you would like more information or have a project you wish to discuss please get in touch.
07722 130 175
To view more of our branding recent website projects please click here.