"Where do I start?!"
There’s a lot to organise when you first start a business: your service proposal, target audience, accounts, suppliers etc.
A website might not be your first thought. But it should be. When someone comes across your brand, they’ll automatically Google you to find out more. If there’s nowhere for them to discover who you are or how to contact you, you’ve potentially lost business before you’ve even started.
Your website is essentially your ultimate salesperson; open 24/7 to promote who you are and what you do. But which web pages should you include on your start-up website? Our latest article talks you through a basic website layout and key website pages you should focus on.
How big should my website be?
A successful website can vary from one single page to 20+. It all comes down to your business model along with the products and services you offer. There are a lot of elements which play an important part including clear headers, call-to-action buttons, high-res images and SEO-optimised copy. With a start-up company, you don’t need to include everything on your website straight away. A great website design can target your short-term business goals at the beginning and be able to support your long-term plans and growth.
Essential website pages for a start-up company
Simple websites might only have a few pages but if built right, they’ll contain all the information your customers need. When building your start-up website, we recommend the following pages to get going:
A homepage which stands out
This is the first page your potential customers will see and instantly tells them everything about you.
From your logo and images to your colour palette and fonts, it reflects your brand identity. So, you want to make sure it’s true to you.
It’s also the starting line for your customer’s journey. A clear website layout will help navigate your customer to where you want them to go. Whether that’s adding products to the basket, signing up for your newsletter or booking onto an event. An easy-to-use menu and internal links will help turn website visits into multiple sales.
Share a little ‘About You’
The ‘About You’ section of a website is one of the most visited pages of any site. When audiences resonate with a brand, they want to feel a part of something special. This comes from learning a bit more about you: your reasons behind the business, how you got to where you are, and your values and mission. It shares your story and offers a more relatable, human side people can empathise with.
Show off your services
There are several ways you can advertise and link to your services. For simple websites, you can include a short overview on your home page. From here, you could add links to dedicated landing pages which discuss each of your services in more detail. This option is great for SEO purposes and provides a more direct route for customers. With dedicated landing pages, you can also include backlinks within additional website content such as blogs, videos or product descriptions.
Promote your product pages
If your business model is based on products, it’s essential to create a clear path for your customers to find the item they want. You, therefore, require a detailed menu linking to individual product pages as well as category landing pages. These web pages give you the opportunity to include key information about each product, plus links to related items or blog content which inspires or educates customers on that specific product.
There’s nothing more frustrating for a customer than not being able to contact a company. When you make it difficult to find your contact information, it suggests you have something to hide or are not willing to support your customers. This could result in lost sales and negative reviews. Provide a clear contact page which includes your email address, telephone, mailing address, social platforms or a contact form, making it easy for everyone to reach you.
Don’t forget your terms and conditions
Although your customers may not be looking for this particular page, legally, you must have your terms and conditions available. By including your terms on your website, your customers are agreeing to the conditions set by your business. This protects you, your customers and your suppliers as well as listing certain regulations and copyright laws.
Additional pages to boost your website
A good website developer will build a simple website which is adaptable to support the growth of your business. Making it easy to add extra products, services or pages such as blogs or testimonials. Additional pages that’ll improve your website’s flow and SEO include:
Frequently Asked Questions are ideal for customers in a rush; if they need a quick answer and don’t want to waste time calling or scrolling your website. FAQs also provide a place for valuable SEO keywords to help build your authority as well as link to core services on your website. When it comes to FAQs, you can place relevant questions on specific landing pages or give them their own dedicated page.
Reviews and testimonials
You’re brilliant at what you do and when you receive great feedback, you should shout about it! Testimonials and reviews provide new customers with an overview of your services. Providing reassurance in their decision to buy from you.
Depending on your job role or industry, a portfolio allows you to showcase your talents to the world. You can either include previous work or create your own briefs to target new areas or audiences. It also highlights the companies you’ve worked with and your diverse skillset.
As we’ve mentioned, blogs are a great way to add keywords which boost your website’s SEO; ultimately increasing your ranking on Google. They’re also a fantastic way to highlight your expertise on a particular topic, inspire or educate, and build trust with your audience. When you first create a blog, ensure you have a few articles prewritten and ready to go. Moving forward, we recommend posting a new article once a month as a minimum.
How to create a start-up website
If you’re a start-up company without a website or perhaps a website which isn’t generating any leads, Velo can help. We’ve worked with multiple industries, creating the best website layout ideas to meet your goals. To start building your future website, get in touch with the team.