When Search Engine Optimisation (SEO) plays a massive part in your business success, finding ways to incorporate it into your marketing and communications is essential.
One area which is overlooked is your website. This is a big mistake because when it’s done right, it can increase exposure, expand your reach and drive more traffic to your company.
But how do you create a winning SEO website?
We’ve pulled together 9 of the most influential ways to boost your SEO value via your website’s look and layout.
What Comes First – SEO or Website Design?
Ideally, a great website will consider SEO and design in tandem. Preferably at the start of creating a website, as your SEO elements, such as copy, headers, images, and internal links, will influence your website’s layout. Let’s dive in a little deeper…
9 Ways to Master Our SEO Website Design
1. Be mobile-responsive
Smartphones are a direct route between your consumer and your products. Users see a link, advert or post and click through to make a purchase. But if your website can’t keep up and interact with your user’s mobile phone or tablet, they’ll quickly become frustrated and bounce off your site.
2. Create SEO-soaked copy
When written well, website copy can incorporate all the keywords your business wants to target. You can’t just cram all your focus words onto a web page, though – Google isn’t stupid! Professional copywriters will sneak SEO-inspired synonyms into your headers, paragraph copy, CTAs, FAQs and blog content to ensure you rank highly on search engines for various words and phrases.
3. Consider your CTAs
Calls to action are small but powerful opportunities for maximising SEO and, again, regularly missed. CTAs should inspire your customers to click, sign up, buy, etc. – literally, take action! They should also hint to the user where they are clicking through to, for example, ‘Find the best walking boots for women’, guiding them with their online journey.
4. Enhance your images and alt text
Image searches are one of the most popular ways of finding a product, place or service. Adding detailed alt text to your pictures, such as, ‘Woman walking a Labrador along a beach in [brand] walking boots.”, helps match your user’s internet search, bringing your website to their attention. Alt text also enhances your website’s accessibility for those with visual restrictions.
5. Test your website’s speed
Life is busy, and if your website can’t keep up, it won’t be seen as a page-one-worthy website on search engines. A website’s speed comes down to your website hosting, image sizes and resolutions, plugins, coding and traffic volume – especially if you have a launch day, event or discount offer. You want a website that can handle the demand, and using a website developer can help you manage all these factors.
6. Remember your URL and metadata
Your URL is the first thing search engines look for; if yours is irrelevant to the topic on that webpage, it’ll be missed. A logical URL which is clear and concise is far more effective. Likewise, adding unique metadata to each landing page is essential as this is the initial information users read before clicking through to your site. Metadata allows you to include keywords, locations and prices, all building on your SEO value.
7. Include an obvious menu or anchor
The best SEO website designs have multiple landing pages and sub-pages. This lets you pinpoint keywords and expand them through copy and images on specific pages. However, more pages can become confusing for users. A website anchor makes your website user-friendly as it easily navigates customer journeys. For large websites, it’s a chance to decide a hierarchy of products or services whilst including more internal links. For one-page websites, anchors allow users to jump to the relevant section.
8. Add in a site map
Site maps are like a library for your website; it’s a page, often hidden, but helps search engines find and rank your web pages. It holds the links for all your web pages, including their unique SEO-inspired URLs, working as internal links to key pages on your website. This also gives search engines a complete picture of your content and verifies you as a person of authority within your sector.
9. Plan for additional content
Blogs, Videos, Podcast Summaries – you can include so many extra types of content on your website. All of which provide valuable SEO space. Many of these can be added later, but it’s worth considering them at the beginning and speaking to your website designer, such as Velo Creative, so that they can factor them into the build.
SEO Website Design Services
When increasing your website’s SEO potential, we always recommend speaking to an expert; they know the best practices, understand the different search engine algorithms and provide professional advice to get your website performing efficiently. Here at Velo Creative, we offer the following SEO services: